Privacy policy.

Heritage Senior Care, LLC (“Company,” “we,” “our,” or “us”) respects and protects your privacy. This Policy explains how we collect, use, and share your information, with added detail relevant to California laws and in-home care services.

1. Information We Collect

Personal & Care Information: Name, contact, care preferences, emergency contacts, schedules, and in-home care needs.
Sensitive Information: In-home care may involve sensitive details (e.g., health-related functional limitations).
Payment Information: For billing and invoicing.
Website Data: IP, browser, cookies, usage metrics.
Veteran Status: If disclosed, to provide veteran-specific services or benefits.

2. How We Use Your Information

Deliver and coordinate non-medical in-home care.
Communicate with clients, families, and representatives.
Handle payments, billing, and insurance-related logistics.
Improve our services and web experience.
Respond to legal or regulatory obligations.

3. California Privacy Rights

California Consumer Privacy Act (CCPA) & California Privacy Rights Act (CPRA)

If you're a California resident, you have additional rights:

Right to Know: What personal information we collect, use, share, and its sources.
Right to Access: View specific pieces of information collected.
Right to Delete: Request deletion (subject to applicable exceptions).
Right to Correct: Fix inaccurate personal information.
Right to Opt-Out: Opt-out of "sale" or "sharing" of personal information.
Non-Discrimination: We won’t treat you differently for exercising rights.

Note: We do not sell or share personal data as defined by CCPA/CPRA.

Shine the Light Law: Californians may request a report on personal information shared with third parties for direct marketing.

Website Notice Requirements (CalOPPA): We conspicuously display this Privacy Policy on our website.

4. Special Note for In-Home Care and Sensitive Data

Although we are not a medical provider and do not fall under HIPAA, we handle sensitive, care-related information requiring elevated privacy.
California’s Confidentiality of Medical Information Act (CMIA) mandates explicit consent for disclosure of medical-type information—even for non-HIPAA entities.

We treat functional care information (e.g., mobility limitations, medications) with respect, transparency, and consent, following a “minimum necessary” principle for internal use only.

5. Data Sharing

We share information only when necessary and lawful:

With caregivers and staff involved in service delivery.
With trusted service providers (e.g., scheduling, payroll, payment processors).
When required by law, court order, or with your consent.

6. Data Security & Retention

We deploy safeguards—physical, administrative, and technical—to protect your data.
Retention follows business needs and legal requirements; we destroy or anonymize info when no longer needed.

7. Exercising Your California Rights

California residents may exercise rights via:

Email: info@heritageseniorcare.com
Phone: (760) 720-7740
Mailing Address: Heritage Senior Care, LLC, 2111 Palomar Airport Rd STE 120, Carlsbad, CA 92011

Requests:
We will respond within 45 days; extendable by 45 more days if needed.
We may require identity verification to protect your data.

8. Website Cookies & Analytics

Our website uses cookies and analytics to improve functionality and user experience.
You can disable cookies, though some features may not work fully.

9. Children’s Privacy

Our services are for adults; we do not knowingly collect info from children under age 13.

10. Policy Updates

We may update this policy as laws or practices evolve. Revisions will appear here with the updated effective date.

11. Contact Information

Heritage Senior Care, LLC
2111 Palomar Airport Rd STE 120
Carlsbad, CA 92011
Phone: (760) 720-7740
Email: info@heritageseniorcare.com